Transport Accident Commission: Wipe off 5

This case study describes how the Transport Accident Commission (TAC) in the state of Victoria, Australia reworked a 10-year old campaign to reduce low level speeding.

Transport Accident Commission: Wipe off 5

Grey Melbourne

What were the objectives for the creative work?

SPEED IS THE BIGGEST KILLER ON VICTORIAN ROADS.

Sadly, speed contributes to around 100 deaths every year. But it's not just fatalities that take its toll on Victorians. Each year there are 1,700 serious injuries and 19,000 claims due to speeding.

Over the last decade, great strides have been made in curbing high-level speeding. Back in 2001, nearly half (47%) of Victorian drivers felt it was okay to drive faster than105km/h in a 100km/h zone. By 2012, this number had almost halved (26%)i...

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