Toyota: Corolla Style
Campaign details
Advertiser: Toyota CorollaAgency: Saatchi & Saatchi LACategory: Mobile Website , Video / Rich Media Region: North America
Strategy
How do you reach a mobile-obsessed, auto-ambivalent millennial audience to tell them about a new car that was designed just for them? Toyota gave us this challenge when they launched the all-new Corolla. This new Corolla needed to wipe away decades of being a boring car and get back in the minds of people who were dismissing it for everything it lacked.
Execution
Appropriately named the 'Enterprising Dreamers' these Millennials...