Toronto/Maple Leaf Sports & Entertainment FC: It's a bloody big deal
SID LEE
Summary
What to do when people don't understand that the biggest thing to happen to Major League Soccer is happening
The massive player acquisition of Jermain Defoe from Tottenham Hotspur gave us the opportunity to run with a campaign that would reverse the team's deteriorating perceptions, and shatter sales and broadcast records.
The Toronto FC was a soccer club on life support. Once brimming with promise, the team was struggling to win matches, and its loyal fans were losing faith. Toronto's foray into Major League Soccer wasn't...