Thunderclap: The World's First Crowdspeaking Platform
Agency: Droga5 New YorkAdvertiser: De-DeBrand: ThunderclapCountry: USA
Objectives
Thunderclap is built on the premise that while social media is an easy way to say something, it's difficult to be truly heard. The platform has its origin in the Occupy Wall Street movement, and was inspired by the "human megaphone" tactic employed by protestors. Thunderclap was created to serve as the online version of the "human megaphone."
Powered by the crowd, Thunderclap is revolutionizing how people raise awareness, much like Kickstarter did for fundraising. The platform has been...