The new black: How native advertising is solving challenges at the Huffington Post

This event report looks at how publishers such as the Huffington Post are turning to native advertising as a way to draw in consumers wary of digital advertising such as banners.

The new black: How native advertising is solving challenges at the Huffington Post

Jo Bowman

The form of advertising that used to be called branded content or product placement is being given a huge shot in the arm, as marketers look for new ways to reach consumers who have little patience for being interrupted and have become expert in ignoring the daily onslaught of ads they face.

The Interact 2015 conference, held in Berlin in May 2015, heard that brands are investing millions of dollars in what is now being called native advertising – providing information and entertainment to consumers...

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