The internet of things will make the connected life a reality: Is this the tipping point for the research industry's transformation from analogue to digital?

This paper outlines the threat of 'big data' and the 'internet of things' to traditional market research, why the industry is failing to adapt, and what it needs to do to change.

The internet of things will make the connected life a reality: Is this the tipping point for the research industry's transformation from analogue to digital?

Chris Riquier and Matthew SmithTNS and Cisco

Introduction

Larry Page said "Most businesses fail because they miss the future". Does this mean we can anticipate more 'Kodak Moments' for research agencies and client organisations that miss the opportunity? Life will only become more connected with the internet of things and businesses now need to decide whether they want to lead, follow or get left behind.

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