The future of marketing is art

Dr Paul Marsden

This article explores how art can be used in marketing, working from an historical perspective towards the rising popularity of content marketing.

The future of marketing is art

Dr Paul MarsdenSyzygy Group

Walk into the HQ lobby of any of the biggest brands around the world and you're likely to see the kind of content marketing that the people with the purse strings like: art. Art impresses; art communicates; art has impact.

Ever since the Catholic church commissioned its 16th century content marketing masterpiece to promote itself, Michelangelo's Sistine Chapel ceiling, brands have been working with artists and using art as a marketing medium. Corporate art now makes up a significant portion of the $64bn art market.

And today, with the...

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