Thai Life Insurance: Shift the focus from the agents themselves to the good things they do
Kritsada Hongsasurath, Vanich Jirasuwankij and Nuntaporn Laoruangroj
Campaign details
Brand owner: Thai Life Insurance Public Company LimitedAgency: Ogilvy & Mather ThailandBrand: Thai Life InsuranceCountry: ThailandChannels used: Online video, Outdoor, out-of-home, Print – general, unspecified, Radio, TelevisionMedia budget: 5 – 10 million
Executive summary
In a part of the world where insurance agents have a serious image problem, and to survive in the market and maintain business, Thai Life Insurance set out to convey...