Tastic: Red Pot campaign
Campaign details
Advertiser: TasticAgency: Yonder Media in partnership with MediaShop and Tag PromotionsCategory: Cross Mobile IntegrationRegion: EMEA
Strategy
Our Objectives
- To build Tastic brand equity through awareness of the Red Pot Campaign (Core ATL objective as well)
- Get 100 000 competition entries via mobile channels
- Inspire viral growth/talkability
- Gain Consumer Insight
- Grow the Tastic database for future communication
Execution
Target Audience
'I am an 18-45 year old woman, wife, mother, home maker, care giver. I am responsible for my household purchases. I earn around R4 000 - R30 000...