Tastic: Red pot campaign

This case study describes how South African parboiled rice brand, Tastic, harnessed mobile communications and social media to build brand awareness and grow its database for future communications.

Tastic: Red Pot campaign

Campaign details

Advertiser: TasticAgency: Yonder Media in partnership with MediaShop and Tag PromotionsCategory: Cross Mobile IntegrationRegion: EMEA

Strategy

Our Objectives

  • To build Tastic brand equity through awareness of the Red Pot Campaign (Core ATL objective as well)
  • Get 100 000 competition entries via mobile channels
  • Inspire viral growth/talkability
  • Gain Consumer Insight
  • Grow the Tastic database for future communication

Execution

Target Audience

'I am an 18-45 year old woman, wife, mother, home maker, care giver. I am responsible for my household purchases. I earn around R4 000 - R30 000...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands