Tapping the subconscious for early stage ad testing and long-term brand building
Lena RolandWarc
Among the themes explored at Smart Marketing, a two-day event hosted by the Neuromarketing Science & Business Association and held in London in December 2014, were how neuroscience can support real-time ad-testing and how brands can successfully appeal to the consumer's subconscious mind.
Real-time ad testing
If ad-testing has failed to deliver Thom Noble, founder and CEO of NeuroStrata, an independent neuromarketing consultancy, is on a mission to encourage more marketers and agencies to learn about, and adopt, neuroscience ad-testing techniques such as...