Tanishq: Remarriage
S Subramanyeswar
Campaign details
Brand owner: TitanLead agency: Lowe Lintas + PartnersBrand: TanishqCountry: IndiaIndustry Personal accessoriesChannels used: Internet - display , Internet - general, TelevisionMedia budget: Up to 500k
Executive summary
This case study describes how India jewellery brand Tanishq challenged prejudice against remarriage.
In a country as culturally rich and diverse as India, there is one occasion that is celebrated with equal grandeur and gaiety. It is the the Great Indian Wedding, a lavish spectacle of vivid sights, boisterous sounds and unabashed emotions.
Together...