Starcom's Richman: Bridge technology and advertising

Geoffrey Precourt

This event report discusses some of the main opportunities and tensions currently defining the relationship between advertising and new technology.

Starcom's Richman: bridge technology and advertising

Geoffrey PrecourtWarc

"Never before have advertising and technology been more aligned than [at] this time," Amanda Richman, Starcom's president/investment and activation, told a Moscone Center audience at the 2015 gathering of ad:tech San Francisco.

"But, also, they've never been more at odds."

The recipient of the 2015 ad:tech Industry Achievement Award, Richman is a digital-agency thought leader with a list of responsibilities including cross-channel media investment spanning video, publishing, display, sports, social, mobile, outdoor, commerce, search and local marketplaces.

And, based on this expertise, she did have good news for the audience of...

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