Sport Club Recife: Immortal Fans

This case study describes how Sport Club Recife, a Brazilian football team, channelled supporters' passion into increasing organ donation.

Sport Club Recife: Immortal fans

Agency: Ogilvy Brasil São PauloAdvertiser: Sport Club RecifeBrand: Immortal FansCountry: Brazil

Objectives

Turning passion into purpose

Sport Club Recife is a football team from Recife founded in 1905. It has the largest fan base in the North East region of Brazil1 and is known for captivating passionate supporters, ready to do anything for their team. Our challenge was to create a campaign that explored this strong bond and engaged fans, making them feel proud of their club.

Our creative work wanted to use this passion for...

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