Sparkasse: Giro seeks hero

This case study describes how Sparkasse, a German credit institute which offers investment opportunities to the general public, changed the face of financial advertising.

Sparkasse: Giro seeks hero

Jung Von Matt Berlin

What were the objectives for the creative work?

Marketing context:

"Wenn's ums Geld geht Sparkasse." (Roughly: "When it comes to money, the place to go is Sparkasse.") As the trustworthy credit institute next door, Sparkasse was and is the strongest brand out of all German credit institutes. Whereas private banks first and foremost strive for profit, the public and decentralised Sparkassen want to offer investment opportunities to the wider public and satisfy their financial needs. In short: Sparkasse is the financial institution for everyone. Nevertheless, the tough competition with regard to prices...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands