Sony Europe: This is for the players, this is PS4

This case study describes how Playstation promoted its PS4 as the 'next gen' console of choice for the gaming specialist in France, Spain and the UK.

Sony Europe: This is for the players, this is PS4

Campaign details

Client: Sony Computer Entertainment EuropeBrand: Sony Computer Entertainment EuropeAgency: 180 Amsterdam, OMDCategory: Leisure & EntertainmentCountry: Netherlands

In 2013, nearly a billion people worldwide carried a gaming device around with them in their pockets everywhere they went – their smartphone. Over 250 million people, from grandpas, to football mums, to procrastinating office workers were playing games against each other each month – on Facebook. In six years the very definition of gaming and gamers had radically changed, and it was...

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