Software Group India: IBM Solutions Connect - accelerating EOI towards an ROI
Sumana Samuk
Campaign details
Brand owner: IBMLead agency: Social@OgilvyBrand: Software Group IndiaCountry: IndiaIndustry Business-to-businessChannels used: Social mediaMedia budget: Up to 500k
Executive summary
This case study describes how IBM sped up the process of converting leads in India by profiling them individually.
IBM Software Group India was challenged when it came to nurturing and engaging with new business leads in the pipeline due to lack of insight into their specific CxO target decision-makers' needs and...