Software Group India: IBM Solutions Connect - accelerating EOI towards an ROI

This case study describes how IBM, the technology firm, sped up the process of converting leads in India by profiling users individually.

Software Group India: IBM Solutions Connect - accelerating EOI towards an ROI

Sumana Samuk

Campaign details

Brand owner: IBMLead agency: Social@OgilvyBrand: Software Group IndiaCountry: IndiaIndustry Business-to-businessChannels used: Social mediaMedia budget: Up to 500k

Executive summary

This case study describes how IBM sped up the process of converting leads in India by profiling them individually.

IBM Software Group India was challenged when it came to nurturing and engaging with new business leads in the pipeline due to lack of insight into their specific CxO target decision-makers' needs and...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands