SmartLife: SAPNA - how 17,793 nails changed the future of generations to come
Tahaab Rais
Campaign details
Brand owner: SmartLifeLead agency: FP7/DXB (Part of McCann Worldgroup)Contributing agency: UM MENABrand: SmartLifeCountry: United Arab EmiratesIndustry Charities and voluntary organisationsChannels used: Direct marketing, Earned media, buzz, Email marketing, Events and experiential, Online video, Other and ambient media, Point-of-purchase, in-store, Public relations, Radio, Social media, Word of mouth, advocacyMedia budget: Up to $500k
Executive summary
This case study describes how UAE-based non-profit organisation SmartLife created a interactive work of...