Shutterstock taps into an internet marketing phenomenon

Stephen Whiteside

This event report explains how Shutterstock, a stock image and video platform with more than 60,000 contributors, is feeding marketers' burgeoning demand for content.

Shutterstock taps into an internet marketing phenomenon

Stephen WhitesideWarc

Digital platforms like Instagram, Pinterest and Snapchat are making photos and video – rather than the written word – the primary currency for engaging consumers. And as brands seek to feed their growing appetite for content, the demand for still and moving pictures has exploded.

Shutterstock, an online service launched in 2003, now houses 40 million images and 1.9 million videos submitted by over 64,000 contributors. The value proposition for those content providers is a 30% share of sales each time an agency, marketer or publisher pays to download...

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