Sage by Heston Blumenthal: Bringing food thinking to the UK

This entry outlines how Sage by Heston Blumenthal, Breville Group's range of high-end kitchen appliances, was launched into the UK by focusing on 'food thinking' and stimulating interest in the products when customers were at the research stage.

Sage by Heston Blumenthal: Bringing food thinking to the UK

Claudia Moselhi and James Devon

Campaign details

Brand owner: Breville GroupLead agency: MBABrand: Sage by Heston BlumenthalCountry: United KingdomIndustry: Household appliances, durablesChannels used: Content marketing, Earned media, buzz, Events and experiential, Internet - display, Magazines - consumer, Newspapers, Product sampling, Public relations, Social media, Television, Word of mouth, advocacyMedia budget: Up to 500k

Executive summary

This entry outlines how Sage by Heston Blumenthal, Breville Group's range of high-end kitchen appliances, was launched into the UK by focusing...

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