SSE Riga Alumni Association: Let's beat Stanford
Campaign details
Client: SSE Riga Alumni AssociationBrand: SSE Riga Alumni AssociationAgency: DDB LatviaCategory: Product/Service LaunchCountry: Latvia
The Stockholm School of Economics in Riga (SSE Riga) is a business school ranked by the Financial Times to be among TOP25 business schools in Europe. In 2011, approximately 11% of SSE Riga alumni had donated to the school within efforts run by the SSE Riga Alumni Association. This result was achieved over several years of active communication campaigns that emphasised the need to provide needs-based scholarships for...