SOS Kinderdorpen: 99%

This case study describes a campaign by SOS Kinderdorpen, a Belgian non-governmental organisation, which targeted six industry leaders through direct mail.

SOS Kinderdorpen: 99%

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Background

SOS Children's Villages, an international NGO, provides family based care for abandoned children. 10 children live together in 1 house with 1 "SOS mother". 7 to 15 houses are grouped in a 'village'.

For the urgent and thorough renovation of their biggest village in Belgium, Chantevent, SOS Children's Villages Belgium needed funding, huge funding.

National context of the campaign

As SOS Children's Villages isn't a major player in the Belgian NGO scene, it wasn't obvious to organise a national fundraising (on TV for example).

The organisation of such an event would take a lot of...

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