Display campaign success using social data
Kinetic
This article is part of The Programmatic Primer, Warc's essential guide for advertisers to the latest online advertising techniques. The report includes detailed advice on how to work with companies in the online advertising ecosystem, plus use cases of programmatic in action. View a PDF version.
An ecosystem company that fused a Social DMP with a display demand platform ran this campaign for a large retailer. The results were outstanding, and resulted from several smart uses of ecosystem data.
Key takeaways
- In this campaign, social media was trafficked to...