Red Coke/Coca Cola Roja: Share a Coke
Campaign details
Brand: Red Coke / Coca Cola RojaAgency: SCLBITSCategory: Mobile VideoRegion: LATAM
Objective
The presence of Coca Cola among young people was decreasing. We needed to raise awareness, increase trial and brand love. Globally young people are not taking soft drinks as previous generations but the globally famous Share a Coke campaign did great when it came to trial so we decided to import and adapt the idea to reach our young audience. We adapted it to local needs and launched an awareness campaign that...