RWE npower: Applause/Pride - Recognition scheme

This case study demonstrates how the launch of its Applause Recognition and Reward Scheme helped convey a common identity and sense of celebration among employees of energy company RWE npower.

RWE npower: Applause/Pride - Recognition scheme

WPA Pinfold

Executive summary

Perceptions of the energy industry and npower in particular are at an all time low, with intense scrutiny from government, regulators and the media. Set against this backdrop, npower has set out on a journey towards 'getting it right for their customers'. Employee engagement and recognition is key to improving customer experience, resulting in Applause, the first company-wide recognition scheme.

Such focussed negative attention creates a working environment where employees find it very difficult to feel a sense of pride in working for npower.

npower is putting customers at the...

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