Point of view: Big Data can be creative

This article discusses the impact of big data on creativity, arguing that any tool can feed creativity but marketers need to carefully consider how they use data.

Point of view: Big Data can be creative

Faris YakobGenius Steals

Does Big Data inspire or hinder creative thinking? Or is Watson the creative of the future? I love data - it's great.

I'm fond of knowing lots of things. I used to read encyclopedias as a kid. Sometimes I still do, when I find an old one lying around a holiday home, say. Do you remember when Google launched and suddenly the web made some weird kind of sense? I do. It was magical. Suddenly you weren't poring over endless pages of keyword searches on Alta Vista to...

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