Persil: For whatever life throws
Campaign details
Client: Unilever Brand: PersilAgency: Lowe & Partners, Lowe Open, DLKW LoweCategory: FMCG Country: United Kingdom
Persil (in the UK, Skip in France) is Unilever's global laundry detergent brand.
Big brands still dominate the category in the UK, but bargain-hunting consumers are far from loyal. Shoppers make full use of special offers and money-off vouchers and will switch between brands based on who has the best promotions. The purchase frequency has dropped as larger pack sizes gain favour. The laundry category is over-represented in e-commerce...