Pedigree dog parks, a new experience for dogs
Fernanda Martins
Campaign details
Brand owner: Mars PetLead agency: ALMAP BBDOContributing agency: B FERRAZBrand: PedigreeCountry: BrazilIndustry Pets and petcareChannels used: Earned media, buzz, Events and experiential, Other and ambient media, Outdoor, out-of-home, Sponsorship - event, property, Word of mouth, advocacyMedia budget: $500k - $1 million
Executive summary
This case study describes how pet food brand Pedigree created dedicated Pedigree Dog Parks for dogs and dog owners, in order to make the Pedigree brand an icon of love...