Pão dos Pobres Foundation: Even those who don't have anything can donate

This case study explains how Pão dos Pobres, a charitable foundation in Brazil, used an online film and a series of books to change attitudes towrds charitable giving.

Pão dos Pobres Foundation: Even those who don't have anything can donate

DM9 Sul

Summary

Brazil is a traditionally welfare-oriented nation, both socially and economically. It's not different with the country's third sector: most associations focus on quick fixes and encourage cash transfers through a message that appeals to our sense of guilt, pity and compassion.

Going against a culture that doesn't plan for long-term solutions, the "Pão dos Pobres" foundation, located in Southern Brazil, provides education for more than 1,200 children in need. The focus is to turn out good citizens. To achieve that, they foster a sense of...

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