PNB Metlife: A promise of double surety in today's unsure times

Vibha Gupta

This case study explains how Metlife, the insurance provider, used a partnership with a trusted Indian bank to increase brand preference and consideration.

PNB Metlife: A promise of double surety in today's unsure times

Vibha Gupta

Campaign details

Brand owner: MetlifeLead agency: McCann WorldgroupBrand: PNB MetlifeCountry: IndiaIndustry InsuranceChannels used: Direct marketing, Events and experiential, Internet - display, Internet - general, Internet - microsites, Magazines - business, trade, Outdoor, out-of-home, Packaging and design, Point-of-purchase, in-store, Print - general, unspecified, Public relations, Radio, Social media, TelevisionMedia budget: Over 20 million

Executive summary

Metlife, the number 1 insurance provider in the world, had decided to join hands with Punjab National Bank, the number...

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