Oriental Princess: Envy can be a positive force
Iain White and Rujeeporn Navakul
Campaign details
Brand owner: SSUP GroupLead agency: JWT BangkokBrand: Oriental PrincessCountry: ThailandIndustry Bath toiletries, soaps,Cosmetics, beauty aids,Deodorants, anti-perspirants,Fragrances, perfumes,Hair care,Skin care, sun protection,Toiletries and cosmetics marketChannels used: Earned media, buzz, Events and experiential, Internet - general, Internet - microsites, Online video, Point-of-purchase, in-store, Social media, Television, Word of mouth, advocacyMedia budget: 500k - 1 million
Executive summary
This is a case study about how Oriental Princess, a Thai brand of cosmetic products overturned cultural...