Optus: Clever buoy
Paul Gregson, Jono Flannery and Dan Bye
Campaign details
Brand owner: OptusLead agency: M&C Saatchi SydneyContributing agency: Google AustraliaBrand: OptusCountry: AustraliaIndustry Call services and accessories, Fixed line providers, General service providers, Internet service providers, Mobile and cell handsets, Mobile providersChannels used: Content marketing, Earned media, buzz, Events and experiential, Internet - microsites, Mobile and apps, Online video, Public relations, Social media, Word of mouth, advocacyMedia budget: $500k - $1 million
Executive summary
Optus is Australia's second-largest mobile provider and also has the...