OTE: Brand launch

This case study demonstrates how OTE, a nutritional sports drink, launched into a saturated market in the UK to become a firm favourite with athletes in a single year.

OTE: brand launch

Elmwood

Executive summary

The saying goes 'do better things or do things better'.

That's where OTE (on the edge) began. With 20 years' experience in the sector and being athletes themselves, the founders of OTE knew there was a better way of doing sports nutrition.

They knew there was an opportunity in the market based around the needs of the athlete, something that delivered great-tasting functional energy products with real straight-forward nutritional advice for athletes of all levels and ages, helping them to make an educated choice on which products to buy, and when to use them....

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