Nimble: Unexpected happens

This case study describes how loan company Nimble introduced a new way of lending to Australians.

Nimble: Unexpected happens

Proximity Brisbane

What were the objectives for the creative work?

Client Background

Nimble is a relatively new brand in Australia, first launched in 2012. They introduced a new way to borrow money, offering smart little loans up to $1200 that are delivered quickly via an online platform. The business had been in the market for 6 years prior and was previously known to consumers as "Cash Doctors". They launched under the new name of Nimble in 2012, which was supported by tactical activity. This case study focuses on the Nimble brand campaign that launched in October 2013....

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