Nike: Win the Hour
Campaign details
Advertiser: NikeAgency: R/GA New YorkCategory: Wearables Impact on Marketing Region: North America
Strategy
Decades of research show that true fitness is achieved by moving consistently all day. Yet most people do intense workouts, followed by long periods of sitting - a trend exacerbated by the modern workplace. The new Nike+ FuelBand SE features a radically simple new feature: Win the Hour. Move for 5 minutes in a row, and you win the hour. In just the first few months since launch, millions of hours have been won...