Neymar Jr: We are all monkeys

This case study explains how a star Brazillian football player, Neymar Jr, worked with an ad agency to get people talking about racism in the sport.

Neymar Jr: We are all monkeys

Loducca

All over the world, soccer is one of the greatest symbols of joy, passion and even of democracy.

A pair of flip-flops, a sock ball and two people are enough for a soccer game to take place and all kinds of people can share the four lines: tall and short, rich and poor, weak and strong, white and black.

Such democratic and fascinating game is also known for sparking great rivalry among fans. A rivalry that divides friends, neighbors, whole cities and even countries.

The problem is that while that rivalry makes soccer...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands