National Grid: Take CARE

This case study describes an internal communications strategy by National Grid, the UK power network maintenance company, which sought to decrease cable strike accidents by engaging staff.

National Grid: Take CARE

Agency: WPA PinfoldClient: National GridBrand: Take CARE CampaignCategory: Internal Communications

"Take CARE branding, design and tailoring of materials for each layer, of the target audience was well thought out and, significantly, helped to get the target audiences engaged; always a big part of the Safety challenge.

The Take CARE materials were designed to encourage compliance with the safe system of work i.e. location of underground cables and safe digging. As well as handy hints and tips in the aide-memoire, the materials encouraged accountability in the management chain and gave...

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