NSPCC: Pants
Campaign details
Brand Owner: NSPCCAgency: OMD UKBrand: NSPCCCountry: UKIndustry: Government & Non-ProfitChannels Used: Online video, PR, radio
Executive Summary
This is how OMD UK, NSPCC and our partner agencies helped to change British society for the better forever, keeping many children safe from a threat that often goes unspoken.
The alarming statistics are that a third of children who are sexually abused by an adult report that they did not tell anybody else about it at the time. Yet parental conversations with children at a young...