NS Life: Forging camaraderie

With this campaign, the Singaporean Ministry of Defence aimed to increase provision of information for young men doing their National Service (NS).

NS Life: Forging camaraderie

Glen Seah

Campaign details

Brand owner: Ministry of Defence, SingaporeLead agency: NCS Portal CityBrand: NS PortalCountry: SingaporeIndustry The Services (army, police etc)Channels used: Email marketing , Internet - microsites , Mobile and apps , Social mediaMedia budget: Up to 500k

Executive summary

This case study describes how, in order to reach out and provide the national service (NS) community with convenient access to NS-related services and information at any time, the Ministry of Defence in Singapore (MINDEF) set up 'NS Portal' (www.ns.sg...

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