NS Life: Forging camaraderie
Glen Seah
Campaign details
Brand owner: Ministry of Defence, SingaporeLead agency: NCS Portal CityBrand: NS PortalCountry: SingaporeIndustry The Services (army, police etc)Channels used: Email marketing , Internet - microsites , Mobile and apps , Social mediaMedia budget: Up to 500k
Executive summary
This case study describes how, in order to reach out and provide the national service (NS) community with convenient access to NS-related services and information at any time, the Ministry of Defence in Singapore (MINDEF) set up 'NS Portal' (www.ns.sg...