Molson Canadian: Social strategy
Marty Kane
Campaign details
Brand owner: Molson Coors Lead agency: RMG DublinBrand: Molson CanadianCountry: IrelandIndustry: Beers, lagers, stouts, ciderChannels used: Cinema, Content marketing, Earned media, buzz, Email marketing, Internet - display, Internet - microsites, Newspapers, Online video, Radio, Social media, TelevisionMedia budget: Up to 500k
Executive summary
This case study describes how Molson Canadian lager raised its Irish profile with a treasure hunt via digital media.
Having entered the premium-beer market in Ireland in 2013, a market dominated by three big players with...