Marketing to the senses: A multisensory strategy to align the brand touchpoints
Pippa BaileyMMR Research Worldwide
Understanding the key role of sensory characteristics in delivering consonance and satisfaction across all touchpoints will help new and existing brands to stand out in an increasingly competitive marketplace.
Marketing to the senses
This article is part of a collection of articles on multisensory marketing. Read more.
In recent years there has been an increasing awareness of the importance of maximising the emotional impact of advertising, branding, product experience and packaging to take advantage of the mainly non-conscious shopper and consumer...