Mama Natura: A global brand for motherhood

This case study describes how Deutsche Homoopathie-Union (DHU), a company which makes homeopathic products for babies and small children, created a global umbrella brand called Mama Natura.

Mama Natura: A global brand for motherhood

Agency: DewGibbons + PartnersClient: DHUBrand: Mama NaturaCategory: Brand Identity - over £100,000

Executive summary

With products sold around the world under different brand names and packaging, Deutsche Homöopathie-Union's (DHU) new business strategy was to create a global umbrella brand with consistent names, positioning, identity, packaging, and communications for its pre-existing homeopathic medicines targeting babies, infants, and small children.

This is a first to market - no other business has a global brand that is specifically developed for children, uniting all children's aged 0-6 natural remedies under...

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