Mama Natura: A global brand for motherhood
Agency: DewGibbons + PartnersClient: DHUBrand: Mama NaturaCategory: Brand Identity - over £100,000
Executive summary
With products sold around the world under different brand names and packaging, Deutsche Homöopathie-Union's (DHU) new business strategy was to create a global umbrella brand with consistent names, positioning, identity, packaging, and communications for its pre-existing homeopathic medicines targeting babies, infants, and small children.
This is a first to market - no other business has a global brand that is specifically developed for children, uniting all children's aged 0-6 natural remedies under...