Making global brands local: How Unilever adapts its marketing strategy for Pinoy consumers

This event report looks at ways in which global brands are being marketed locally in the Philippines.

Making global brands local: How Unilever adapts its marketing strategy for Pinoy consumers

Low Lai Chow

"I'm proud to work for Unilever," declared Rohit Jawa, CEO and chairman of Unilever Philippines. "I get to work with some really cool and iconic brands," he told an audience at the Festival of Media Asia Pacific conference, which took place in Singapore in March 2015. "Brands that I've grown up with since my childhood, brands that make millions of meals more delicious, brands that have changed the way we drink tea, wash our clothes, or brands that have … saved lives through the...

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