Making LinkedIn work for your brand
Low Lai Chow
When the Formula 1 Singapore Grand Prix took place in September this year, its title sponsor Singapore Airlines missed a lucrative opportunity to reach out to their prime audience on social media, according to Chris J. Reed, chief marketing officer at Black Marketing Asia.
"Where do you think they (Singapore Airlines) make all their money?" he asked. Business seats was the answer. "You would think… there might be something on their (LinkedIn) company page. No… They didn't mention the Singapore Grand Prix. They spent millions of dollars sponsoring an event...