Luxottica: How OPSM created a new medical device to revive growth
Campaign details
Agency: Saatchi & SaatchiAdvertiser: LuxotticaAuthor: Joseph SmeatonTotal campaign expenditure: $2 - 5 million
Strategic communications challenge
Unsurpassed professionalism and eyecare expertise
From its very beginnings, Optical Prescription Spectacle Makers (OPSM) was built around the
professionalism and expertise of its optometrists. Starting out with a simple vision to help everyday lives by improving people's sight, OPSM has remained committed to delivering superior eyecare. It has long been OPSM's point of difference and is the key driver of eye test appointments (which...