Luxottica: How OPSM created a new medical device to revive growth

This Australian case study describes how OPSM, the eyecare company, responded to the growth of a competitor by accessing a stream of un-tapped customers with a mobile app.

Luxottica: How OPSM created a new medical device to revive growth

Campaign details

Agency: Saatchi & SaatchiAdvertiser: LuxotticaAuthor: Joseph SmeatonTotal campaign expenditure: $2 - 5 million

Strategic communications challenge

Unsurpassed professionalism and eyecare expertise

From its very beginnings, Optical Prescription Spectacle Makers (OPSM) was built around the

professionalism and expertise of its optometrists. Starting out with a simple vision to help everyday lives by improving people's sight, OPSM has remained committed to delivering superior eyecare. It has long been OPSM's point of difference and is the key driver of eye test appointments (which...

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