Lowdown: Twitter Amplify
Nick Hirstadam&eveDDB
Content has been a marketing buzzword for a while now, but how do you get past the hype and make it work for your brand? Twitter Amplify is one option.
Amplify is a three-way partnership between Twitter, content owners, and brands. Let's say your brand is on Twitter to increase reach and be 'part of the conversation'. You face two problems. First, reach is limited. Newsfeeds fill up fast, so not every follower will see your tweet. And unless your tweet is shared (and most aren't), you're only talking to your existing fans, who...