Look outside for rich mobile insight
Richard Owen, Andy Drake and Richard AnnableCrowdLab and Hall & Partners
If we are to really harness the potential of market research through mobile devices, we must first understand how people use mobile technology and then make a business commitment to change and adapt.
Mobile: games such as Angry Birds provide constant stimulation and entertainment
Within most marketing circles, the consensus is that mobile is already game-changing and that it will only become more important over time. There is little doubt that it is fundamentally transforming the relationship between consumers, brands and retailers....