Last word from the East: New strict ad laws

Edward Bell

This article explains how China is moving to restrict advertising across the country.

Last word from the East: New strict ad laws

Edward BellFCB Greater China

If you step back from the buzz of the day to day, there is a palpable sense of things 'tightening up' across China. The raging trade in property – the national obsession that has created more wealth in China than any other endeavour – is now bound by regulation. The much-publicised 'war on corruption' is an attempt to close up the back channels that have defined how China used to work.

And, more recently, we've seen that the welcome mat, once rolled out to multinational corporations...

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