La Voz del Interior: Life Signs
Campaign details
Client: La Voz Del Interior Agency: Ogilvy & Mather, Buenos Aires Market: Argentina
Background
Argentina's Ministry of Health estimates that 170,000 years of potential life are lost to traffic accidents. The World Health Organization indicates that road traffic injuries are the eighth leading cause of death worldwide, and current trends suggest that unless urgent action is taken, road traffic injuries in 2030 will become the fifth leading cause of death.
La Voz del Interior is the leading newspaper in Córdoba, a province where car accidents are the leading cause of...