Koodo Mobile: Koodo Community - Building brand love in an unexpected place.
TAXI Canada
Situation analysis
Overall assessment
Koodo Mobile is a brand that knows how to get noticed. It debuted in early 2008 with a look as bold as its proposition: affordable mobility that is simple and fair. It cast aside the pricey rate plans, hidden fees, and long-term contracts that characterized the incumbents in the category. Koodo was born to be different. Its target finally had an alternative that matched their budget and their irreverent attitude. The result? Koodo was the most successful wireless launch in Canadian history....