Kirkstall Brewery rebrand

This case study describes how Kirkstall Brewery, a small maker of craft beer in the UK, rebranded in order to stand out from a crowded marketplace.

Kirkstall Brewery rebrand

Agency: WPA PinfoldClient: Kirkstall BreweryBrand: Kirkstall Brewery Category: Brand Identity - under £100,000

Executive summary

Kirkstall summary

Kirkstall Brewery was formed in 2010 by Steve Holt, a passionate advocate of craft beer. The opening of the brewery coincided with a period of deep economic recession, increasing beer tax and a record number of pub closures. In addition, there has been a boom in microbreweries and Kirkstall's core regional market (Yorkshire) has more microbreweries than any other region.

Creating a new craft brewery brand in this environment was particularly challenging, it...

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